Holly Rushton

McKinsey & Company reported in late 2020 that about 58 percent of Black-owned businesses were at risk of financial distress before the pandemic, compared with about 27 percent of white-owned businesses; additionally, only 4 percent of Black American businesses survive the start-up stage, even though 20 percent of Black Americans start businesses.AppExchange is working to … [Read more...] about 5 Black Entrepreneurs Share Why They Decided to Build an AppExchange App

Our favorite bobcat, Appy, celebrated her fourth birthday on March 30 (which is 32 in human years, but shhh — don’t tell Appy that). It’s nearly impossible to think about a time before Appy was the go-to guide for all things Salesforce ecosystem.Appy is the guide that everyone wishes they could have. Since she knows a lot about all things Salesforce, she leads the way to help … [Read more...] about Celebrate Appy’s Birthday with These 10 AppExchange Apps

In the last 365 days (and counting), companies leveraged technology to not just respond to the sudden challenges in 2020, but to fundamentally and permanently alter the way they do business. In a year no one could predict and one will forget, our community of customers came together to forge a path to a future that once seemed so distant. While picking up some new personal … [Read more...] about 24 Apps that Led to Pandemic Superpowers in 2020

Data Automation with Salesforce and UiPath Connector Helped This Real Estate Development Company Better Collaborate and Serve CustomersAs a real estate development company with verticals across a variety of industries, capturing and integrating information across multiple business units was a key challenge for Tavistock Development Company. For a company that’s committed to … [Read more...] about Data Automation with Salesforce and UiPath Connector Helped This Real Estate Development Company…

If you’re a small or medium business, you know the importance of innovation and agility. It’s what keeps you on top of the competition and navigate change (and we know how important that is, especially in 2020). To help you identify the right solutions on AppExchange, we create the Small and Medium Business Solutions App Guide. This app guide is designed to help you organize … [Read more...] about 10 Apps to Help Small and Medium Businesses Grow and Thrive (2020)