Photo by Bruce Mars on UnsplashCOVID-19 has altered how buyers and sellers interact. The changes in customer behavior in the wake of the pandemic show accelerating digital adoption and increased vendor expectations.Mckinsey recently published a survey of 3,600 B2B decision-makers worldwide. The survey explored how buying behaviors have changed in 2020. Conclusions from their … [Read more...] about Unlocking the Door to Customer Retention and Growth