The CRM is at the heart of (in fact, IS the heart of) most revenue organizations today, and rightly so. It’s probably one of the first serious tech investments a business makes, because of the direct impact it has on sales productivity and revenue generation capacity of these businesses.Salesforce has been the trailblazer for CRM adoption across businesses of all sizes and … [Read more...] about If Data Hygiene is Affecting the Bottom Line, Start Investing in Your CRM