Fundraising teams at the eye of the pandemic storm have experienced an eye-watering pace of change the past two years. Major donor and corporate engagements turned virtual overnight. Community fundraising and events were abruptly redirected online. Individual giving demonstrated resilience and growth. Many organizations typically inexperienced in emergency appeals saw huge success with their appeals.
But perhaps the most understated revolution of all was that of nonprofits’ mindset. The stark impossibility of maintaining the status quo, and the limitations of clunky manual processes were harshly brought to light. Many tried new things….but is this energy waning?
The 4th edition of the Salesforce.org Nonprofit Trends Report highlighted the positive impact nonprofits have experienced from investment in new payment methods, technologies, and skills. Through CRM platforms, data provided a means to channel donor generosity, drive journeys, and manage the influx of donations to empower scale and growth of nonprofit income. Nonprofits can’t
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