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Announcing the Launch of the Financial Aid Chatbot by Impact Labs

October 20, 2021 by Salesforce.org Leave a Comment

By: Corey Rittvo Senior Product Manager, Education Cloud and Stephanie Zeitz, Senior Product and Solutions Manager, Impact Labs

Prior to the pandemic, there were already tremendous disparities in college enrollment for Black and Latinx students in the United States. The past two years have only added more challenges for the least-represented students to begin their postsecondary educational journeys.

In 2021, 270,000 fewer graduating high-school seniors completed the Free Application for Student Aid (FAFSA). Federal financial aid is a crucial component to getting students, especially those from lower-income backgrounds, into higher education. This troubling decline in FAFSA applications indicates that the students who need the most assistance are getting stuck at the first step.

That’s why Impact Labs brought together a team of community experts and Salesforce employee volunteers to co-create a solution that helps students navigate the FAFSA application.

Representatives from 15 organizations, including Morehouse College, Ivy Tech Community College,

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