Einstein Bots interact with your customers quickly and accurately with automation and artificial intelligence (AI) capability. In terms of AI initiatives, the biggest challenge is measuring business impact. One reason most AI projects fail is that people are looking at “model performance” instead of business value, such as how much money, in either additional revenue or cost-savings, can be created. Measuring value is part of an operational challenge when implementing a chatbot. So, let’s explore what you need to know to make Einstein Bots a success at your company.
What is Einstein Bots?
Einstein Bots is simply a chatbot which is an application that simulates human conversation via text message. Instead of speaking with a person, like a sales rep or support agent, a customer can have a conversation with the bot. Einstein Bots has the distinct advantage of connecting to your CRM that stores your customer data, and leveraging
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