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AI for Admins: Improve Users’ Search Results with Einstein Search Personalization

October 12, 2020 by Phyllis Gordon Leave a Comment

Your users don’t have time to go on a scavenger hunt every time they need information. Getting to know how each user works is at the heart of how personalization delivers a unique experience. Save time and clicks by enabling Einstein Search Personalization, now Generally Available in Winter ’21!

How Personalization Works Its Magic

Einstein Search Personalization is an AI feature that ranks search results based on the behavior of each user in an org. Each user works and prioritizes information differently. Personalization looks at the last 200 records that a user interacts with and builds a picture of that user based on that activity. As Einstein Search learns more about each user’s preferences, it continues to deliver unique results. The order of search results differs for each user, but no results are filtered away. Results are only re-ordered to be more relevant for a given person.

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