Photo by Miguelangel Miquelena on Unsplash
Identical contact names, same phone numbers, alike emails — all these are cases for duplicate records. Duplicates have a very negative impact on businesses’ data quality and operational success. They arise from a variety of sources including human error, legacy data, mass imports, tech stack integrations, and lead capturing CTAs.
Your data doubles in Salesforce roughly every 12–18 months on average, and duplicate records can account for 10–30% of it. Throw in another reality that data decays up to 30% annually and here we can see that the challenge of maintaining accurate data needs to involve real-time and continuous attention to prevent data quality from falling behind.
This blog post will explore the current strategies and tools — available on AppExchange — that help resolve duplicates inside Salesforce and make the case for AI to resolve these problems.
The benefits of deduplicating data
The key benefits to deduplicating data with AppExchange apps that utilize AI can be
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