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Adam Grant’s 6 Tips for Building More Engaged Marketing Teams

December 16, 2021 by Jessica Hood Leave a Comment

“There’s nothing about learning and creativity that requires spontaneity. You just need informal interaction time. And you can actually structure that unstructured time.“

That’s organizational psychologist and bestselling author Adam Grant, who studies how people find motivation and meaning in the workplace. Adam has found that the same skills that make us good at thinking and learning can make us worse at rethinking and unlearning — and the ability to do the latter has become much more important in light of the groundbreaking changes to the workplace wrought by the pandemic.

Salesforce.org invited Adam to speak with a group of higher education CMOs about ways they can update their own opinions and strategies, open people’s minds, and build teams in which people are eager to improve on the status quo rather than enforce it. I was thrilled to moderate that highly engaged discussion, which focused mainly on

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