The Salesforce Partner Ecosystem continues to expand year-on-year globally, with huge potential for collaboration across all regions. The Middle East is one of the fastest-growing regions within the emerging markets for Salesforce, and one where we have been operating for over ten years. It’s a region where we rely heavily on our partner ecosystem to help us establish a regional presence and enable us to deliver our world-class solutions to end customers whilst driving ongoing customer success.
To learn more about the opportunity and relationships that we’re seeing in this area, we spoke with Mukesh Kumar, Alliance & Channels Director, and Bar Israeli, ISV Principal Partner Manager for the region. They shared insights about the challenges and opportunities for partners in the Middle East, as well as how to build strong relationships.
“It is a side-by-side relationship, where we provide the international experience and the partners provide the creative feedback and ideas,” said
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