A CIO Shares 3 Ways Tech Companies Can Appeal to Larger OrganisationsPhoto by Kaleidico on Unsplash
Vivek Ganotra is the Chief Customer Officer UK&I at Salesforce, managing the revenue growth of top strategic customers, and former CTO for Consumer Industries. He has 20+ years’ experience transforming technology functions in international organisations, and worked at British American Tobacco for 16 years in various commercial and technology leadership roles. Vivek is passionate about bridging the gap between great ideas around Digital Transformation and driving tangible execution and outcomes in large enterprises.
It is no secret that larger companies are undergoing a period of change and transformation. Yet despite this upheaval, these companies continue to show interest in partnering with smaller tech companies and ISVs, acknowledging the part these organisations play in complementing their solutions and filling gaps internally.
However, it is key that tech companies are strategic in how they approach these potential customers, in
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