By: Jacob Bindman, Co-founder & Chief Program Officer at SF New Deal; Jenais Zarlin, Founding Member & Chief Operating Officer at SF New Deal
SF New Deal began with a vision of San Francisco as a world class city that provides an abundance of support, opportunity, dignity, respect, and appreciation for small businesses and neighbors in need. Although much of our work over the past year and a half has focused on providing immediate support to communities acutely impacted by the pandemic, we’re on a mission to build a thriving San Francisco in the months and years ahead.
SF New Deal launched in March 2020 as a rapid response to the COVID pandemic in San Francisco. We arrived and scaled with urgency, recognizing the impact that the first shelter order would have on small businesses and under-resourced residents.
Our first program used private funds to pay restaurants to make meals
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