Whether you’re new to the Salesforce ecosystem or have been here a while, it can be easy to get overwhelmed by the sheer volume of activities you could (or should) be doing to get your app more attention and interest on the AppExchange.
I’ve been building listings and selling on the AppExchange for a decade, and luckily I’ve learned a few tricks along the way. Here are my quick tips to improve traffic and conversion without any additional spend. Consider these the low-hanging fruits of AppExchange improvements.
Tip 1: Set Realistic Goals of Success
Set realistic goals that you can track month over month. Step one should be to clearly understand your AppExchange Analytics and then set goals. Where exactly do you think you can get after one month, three months, or 12 months. The AppExchange Analytics tab, found from the partner portal under publishing, has a collection of key metrics to help you
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