Salesforce implementations can be one of the biggest investments of time and resources a company makes to further the success of its sales organization — and full-scale end-user adoption is critical. However, sometimes employees can be hesitant to get on board. This can stem from the existing training culture and employees’ perceived usefulness of new software systems less than the technology itself.
Thankfully, it’s not impossible to change your internal culture. If you’re responsible for a Salesforce implementation and your colleagues don’t mirror your enthusiasm to learn a new CRM, here are seven habits of highly effective Salesforce trainers that will help you drive adoption and be the hero of your organization.
1. Get to know your users
People are the #1 factor in adoption. It’s easy to assume that everyone will use Salesforce similarly or need the same features and functions, but before you can expect others to hop aboard, it’s best to learn their
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