Silos happen. Even when different design teams work on the same products, using the same tools and design system, it takes effort to be consistent about collaboration. When teams don’t work together, it can affect how a customer or end user experiences your product. How do you get busy co-workers to be more intentional about cross-team engagement? As members of the DesignOps team within product UX at Salesforce, we’re dot connectors and bridge builders. We were curious about what it would take to un-silo two teams and get them to strengthen their working relationship.
The context: One of our product UX teams craved getting more insights about actual customer experience and needs but didn’t know whom or how to ask to get regular access. On the other side, we have an XD (experience design) team that has daily interactions with customers who willingly share their user issues, wish lists,
Read the full article on Salesforce.org blog.
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