Communicating with students, staff, and alumni is a daily task for many at higher education institutions. It happens via multiple channels — email, text messaging, social media, and, in the case of advancement communications, even snail mail. But how do you know what’s working and what isn’t? Are your messages getting through to the right people at the right time? And how are your communications supporting all constituents including students, staff, partners, and alumni?
The second edition of the Connected Student Report, created by Salesforce.org and the Chronicle of Higher Education, was designed to gain a better understanding of what’s top of mind for students and what they expect throughout their higher education experience. It also connected with staff at higher education institutions to find out how they are engaging learners at each stage of the education journey.
The second edition of the Connected Student Report was designed
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