The world needs nonprofits now more than ever. Organisations across the world are responding to the devastating pandemic by using everything at their disposal to make lasting change in their communities, and Giving Tuesday offers a significant fundraising opportunity for the sector to recruit new supporters and volunteers.
Giving Tuesday — now a primarily digital-first giving movement — is a great opportunity for nonprofits to engage with current and new supporters using a multi-channel digital marketing mix. Last year, in the U.K. alone, over £20m was donated to good causes for Giving Tuesday, a 43% increase in giving from 2019 — that’s more than £14k every minute!
Giving Tuesday offers opportunities for every organisation, large or small. Of course, there is a concern about ‘cutting through the noise’ in a crowded marketplace, so in this blog we aim to offer you some best practice tips to make the most of
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