Salesforce is ever-expanding its product offerings, and this year, the most fantastic features of the platform are all things artificial intelligence (AI). Have you started exploring capabilities? Are you truly getting the most from the features?
In this post, we’ll cover five ways to make your sales and service reps’ lives easier with AI.
1. Enhance the customer experience
Scenario: Think about your recent transactions as a customer. Perhaps you needed to return an item, check on the status of an order, or get a quick answer about a product. As system administrators, we understand the nuts and bolts behind building workflows to address these interactions, but AI lets us grow — from creating logical decision trees with layered binary decisions, to teaching models how to respond to inputs through the power of machine learning. The cool thing is, Salesforce has been equipped with these capabilities long before AI became
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