By: Amy Bridges, Manager, Global Digital Marketing and Fundraising for IFAW
The International Fund for Animal Welfare (IFAW) was founded in 1969 and provides hands-on assistance and protection to animals in need all over the world. We work in over 40 countries and six continents, and have a variety of programs including community engagement, disaster response, wildlife rescue, and policy. Through my 15 years of experience in fundraising, including the past two at IFAW, I’ve learned some key strategies and tactics to create meaningful engagements through personalized journeys.
1. Consider Digital Ads as a way to Jumpstart Your Journeys
Investing in digital ad spend on social media channels kicked off one of IFAW’s most successful campaigns ever focusing on relief for the 2019 Australian Bushfires. What really positioned IFAW to be so successful with this campaign was our ad buys and promoted awareness of the fires as soon as
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