College and university leaders, especially senior enrollment management officers, are challenged with complex issues when trying to strategically drive institutional health and student success.
Shifting demographics, the need for increased net revenues, online learning options, declining transfer markets, and many other pressures demand a long-term vision for enrollment, rather than endless short-term, tactical approaches. Where can institutional leaders begin to unpack these complexities and develop a plan that has the strongest potential to help the institution realize its strategic plan and vision for success? Key Enrollment Indicators (KEI) are a good place to start.
KEI are a set of factors that help an institution understand its complex enrollment patterns in the context of its unique culture and enrollment profile. They are divided into two groups, enrollment cohorts and metrics of success. Understanding the KEI of the institution will help its leaders, faculty, administration, and staff make better choices about where
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