The global pandemic has introduced new challenges for recruitment and admissions leaders in higher education. Institutions that have relied on international students to bolster enrolment are faced with closed borders and travel bans. On some occasions, it’s still unclear which of the technologies adopted over the last year will withstand the test of time. Shifting to digital has also proven to be a large hurdle for some to overcome.
Others, though, have used these challenges as opportunities — shifting to digital has opened new avenues to engage with prospective students. Virtual open days — online events where prospective students can learn more about the university — have been very successful for institutions across Europe and the U.K. This can be largely attributed to higher education evolving to meet both the needs of students and the demand for digital-first experiences by building inclusive and diverse student cohorts over recent years.
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