By: Jas Finnell, Digital Strategy Manager at Riley Children’s Foundation
Email marketing is one of the most cost-effective marketing channels, enabling you to talk directly to your past, current, and potential donors. An added benefit of email marketing strategies is that you can analyze performance and optimize those conversations in real-time.
This post offers five ways you can optimize your fundraising campaign and create winning emails as we all prepare for the biggest season for nonprofit fundraising — end-of-year giving.
Email marketing is a cost-effective way to connect directly with past, current, and prospective donors alike.
1. Understand Your Audience
Take a look at those in your target audience. Where do they live? How are they affiliated with your organization? Which programs are they most interested in? Why were they motivated to give? What is their giving history? Where are they in their lifecycle? How have they
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