Salesforce is the beating heart of over 150,000 businesses around the world. But even Salesforce can’t cover every business need, nor does it try to. Instead, Salesforce created a comprehensive app ecosystem around its existing platform — AppExchange. In AppExchange, thousands of vendors offer tools to enrich and expand the functionality of Salesforce, from providing increased analytical capabilities to enabling the creation of unique mobile engagement scenarios.
Marketers who use Salesforce can consolidate their entire software stack inside the AppExchange ecosystem, bringing every task and data point into one centralized system.
At Neura, we enable brands with mobile apps to deliver more personalized and contextual experiences using their users’ real-world behavior data. We partnered with Salesforce to bring Neura’s capabilities and functionality directly to mobile marketers’ fingertips in Salesforce Marketing Cloud.
As we prepared to launch our own AppExchange app, we came across a few others that we believe every mobile growth manager should know.
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