A senior executive at JP Morgan once told me that they are not a bank, they are a tech company that does banking. This digital-first mindset embraces the central role that technology plays in the lives of their customers and employees.
As fundraising professionals, we are on the frontlines of the digital revolution. Donors are consumers, and digital marketplaces like Amazon shape their expectations. To meet rapidly changing donor expectations, we need to adopt a digital-first mindset to keep our organizations relevant and grow our missions.
But, a digital-first mindset means much more than staying on top of the latest online giving tools. It includes how we use data to make decisions, how we engage donors between solicitations, and the tools and automation that power our day-to-day operations.
In this blog, I’m going to bust some common myths about major giving to show
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