Many nonprofits raise a third of their annual fundraising revenue in December, with almost 10% coming in the final three days of the year. During this time of generosity, finding donor engagement opportunities is key.
Enter — matching gifts, a type of philanthropy in which companies will financially match donations their employees make to nonprofits. Corporate matching gifts can double donation impact, increase funding, and drive donor engagement. Yet they’re often overlooked—especially during the year-end giving season.
As your nonprofit looks to capture matching gifts, we recommend avoiding some common matching gift missteps, including;
Not informing donors about the prevalence of matching gifts.Not following up on previous match-eligible donations.Not guiding donors to their matching gift request forms.Not sending matching gift emails after year-end donations.Not automating the matching gift process for your team.
Solving for these missteps before Giving Tuesday and year-end
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