Matching gift programs are a powerful method for companies and their employees to align philanthropic efforts to maximize impact on the causes they care about. More than just an employee benefit or engagement program, organizations that match employees’ donations to nonprofits or that give grants to nonprofits to “match” employee volunteer hours increase impact, create community, and find shared purpose — both within the organization and in the community. Some programs are more effective than others, however, at achieving the level of employee engagement and social impact a company envisions. These five essential steps can help.
Salesforce.org Philanthropy Cloud now enables your Matching Gifts program, making it easy for employees to request matches while making a donation.
1. Define Clear Objectives and Set Measurable Goals
Your company runs a matching gifts program for a reason. What is it? Setting clear objectives enables you to tailor your program
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