You already know how important customers are to your growing business — but how do you maximize the impact of your customer service platform, while managing all the other aspects of startup life? With stretched resources and a growing team, you need to ensure your customer service strategy is effective, scalable, and long-term orientated.
And we get it. As we grew Talkative, we encountered the same challenges. Here are five customer support strategies we learned from our own startup adventure that can help you in yours:
1. Eliminate repetition
Anything that repeats itself should be automated. Have internal meetings and a shared resource for accurately identifying common patterns across support enquiries. Use every objection, question, or complaint as ingredients for an online knowledge base. If customer support is a funnel, think of your knowledge base as being the filter that answers easy questions and ensures all enquiries are non-trivial. Invest in customer service tools and design
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