How much time does your fundraising team spend each month manually importing and exporting data from an increasingly diverse range of payment providers? Every day, countless donor care teams live the ultimate irony. Despite representing that all-important personal touchpoint with donors, they risk spending more time on basic data management tasks that are unnecessarily clunky — time that could be better spent cultivating those paramount donor relationships.
In Salesforce.org’s latest Nonprofit Trends Report, one in four nonprofits surveyed had added recurring donation options over the past 12 months. And one in four said they also added more payment methods such as PayPal, Apple Pay, or cryptocurrencies. As individual giving and digital fundraising continues to demonstrate resilience and growth, traditional manual workarounds in the sector have been exposed and challenged. Streamlined management and processing of payment data is an essential precursor to truly grasping the opportunity to upscale these income streams.
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