Another year, another World Tour New York! It’s been a wonderful experience for our community to come together and learn about the latest marketing innovations, with a particular focus on what’s next in first-party advertising. Here’s the scoop on our latest releases and updates — and what they can do for your business.
Companies are now prioritizing first-party customer data in their marketing campaigns. However, changes in data privacy laws, not to mention the fast-approaching cookieless future, make it tough for companies to meet these expectations without the right tools to collect and capitalize on that first-party data.
This week, we announced new Data Cloud integrations with Google Display & Video 360 and LinkedIn. These integrations help companies connect their first-party data and execute automated, personalized advertising campaigns.
Let’s take a look at how these innovations will help your advertising efforts.
Make your 1:1 personalization dream
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