If you’ve used Pardot, you may have noticed that it’s pretty great for gathering data. You can track how your emails are performing, get to know your prospects better via forms and landing pages, and even understand their overall interest and preferences by listening to cues on your Engagement Studio programs. Now that you have all of this great information, what do you do with it?
Here are three ways that you can make your data work for you.
1. How to Personalize Content in Pardot
We have all been on the receiving end of promotional emails. We know that the best emails resonate because they are targeted to our specific interests. Your audience is no different. They want to feel like you know them. But you DO know them! You have all of that great data that tells you exactly what they like and you have all the
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