Did you know that increasing customer retention rates by 5% increases profits by 25% to 95%? In today’s competitive business landscape, everyone is racing to gain their customers’ attention and increase customer loyalty.
The companies currently winning the customer loyalty race are using data to gain insight into their customers’ wants and needs. And they’re personalizing every interaction with customers, at every touchpoint.
But personalizing customer experiences at scale is easier said than done. So how do you get started? You can take a page out of the playbook of those excelling at personalization, like Formula 1. Let’s look at three innovative ways they’re using data to wow customers.
1. Find ways to use data to engage with your customers digitally
Formula 1 knew that they needed to adapt rapidly to the needs and preferences of their expanded fan base. Designing
Read the full article on Salesforce.org blog.
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