If you’re working for a nonprofit organisation, put yourself in the position of one of your supporters for a moment.
Imagine that you made the decision to give, but your online donation failed. What would you do? Would you try again, or quickly get distracted and forget as soon as something else on your phone caught your attention?
Our research with NextAfter found that many donors experience difficulties when trying to make a donation to their preferred nonprofit or when engaging with an organisation after making a donation:
At least one in five of the organisations involved in the study did not have a process in place to check that their donation pages were working correctly, and 20% of the time we could not actually make a donation. Many organisations invest in creating compelling content to inspire supporters to give. Unfortunately, 27% of our attempts to sign up for
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