By: Paul Napleton, Head of Digital & Marketing Automation at the University of East Anglia
Have you ever wondered what student life would be like in a sci-fi movie? Would you assume that data, technology, and AI would be cornerstones of student interactions? Guess what: They already are!
The phrase “artificial intelligence” has been around for over 70 years. And even before Kubrick’s film 2001: A Space Odyssey introduced us to the advanced talking AI HAL 9000, it has always been about a machine’s ability to learn and think like humans.
Today, artificial intelligence is certainly not confined to a galaxy far, far away! It is part of our daily life. Every day we see examples of AI all around us — recommendation engines, image and speech recognition, augmented reality, programmatic ad targeting, chatbots, and CRM tools. It helps us personalise content, make faster decisions, provide 24/7 support, forecast accurately,
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