Over the past few years I have had the opportunity to visit many of the world’s largest nonprofits. I tell myself it’s probably because of my award-winning e-book on Direct Mail & Omni Channel Marketing, but the reality is probably just because nonprofits are all looking to modernize their fundraising technology. During those visits, I hear lots of questions from marketing and tech executives about what I am seeing in the industry with respect to multi-channel fundraising.
These questions usually come from forward-thinking leaders who want to make sure they are not just listening to their staff, or falling behind from a tech standpoint. They want to know what nonprofits are doing today in multi-channel marketing: across direct mail, email, social and online ads.
Here’s what I’m seeing as the current state of nonprofit marketing, as well as the near and longer term future.
1. The Current State
Leave a Reply