As an admin, if you’ve ever worked with sales stakeholders, you know that adoption can be a real challenge for new processes, features, tools, and technologies.
And a big reason why new tools and technologies fail to be adopted is that persuading people to do something different, regardless of what it is, is exceptionally challenging. Half of all change management initiatives fail outright, and only 34% are deemed a “clear success.”
This is particularly pertinent right now. The external selling environment is becoming more challenging, and currently only 1 in 3 of our sales colleagues will get to quota.
In short, there’s significant business pressure to make every rep as effective as possible.
But oftentimes, the very tools that make selling easier aren’t adopted by reps.
In order to drive adoption of the tools and technologies that admins are responsible for, we need to support our sellers through change. Enablement
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