Gone are the days when people ‘joined’ a nonprofit organization in order to support it in a cause. Now, people want to access tools that will help them connect to solving the problems they care about. The experience of using these tools will be the strength and value of the modern nonprofit.
It’s still important to inspire, raise awareness, and give our supporters a place to go in order to get involved. But any transaction they do with the organization — whether it’s giving $10, signing a petition, RSVPing for an event, or sharing a piece of content — it’s still only one transaction. What they’re really doing is putting up their hands. They’re saying: I want to be involved. I care about this. What can I do?
Relationship Management Matters
And that’s where organizations need to think about their relationships with constituents.
Nonprofit organizations are no longer entities
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