Every line of business is competitive, but in sports the line of business literally is competition. However, winning isn’t only about putting great players on the field. It’s also about building passion for the team and sport. This is why great sports marketing is crucial for connecting with new fans, understanding what existing fans want, delivering the content they need when they need it, and getting them to engage.
Does that sound familiar? Sports marketing has adapted to the same changing technology and customer expectations as in other industries. Though in some ways, the expectations are greater – marketers need to connect with fans before, during and after the games. It’s a round-the-clock job.
Want to take your marketing to the next level? We spoke with marketers from several storied sports franchises — Major League Baseball’s Texas Rangers, Serie A’s AC Milan, and the Indiana Pacers and Fever of the NBA and
Read the full article on Salesforce.org blog.
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