By: Natalie Vaynberg, Success Content Specialist, Higher Education, Salesforce.org
Whether you’re in the higher education or nonprofit community, if you are using Pardot, you likely have one thing in common–you want to engage your constituents. You want them to read your emails, interact with your resources, ask questions, and generally be interested in what your organization is doing. Pardot is well-equipped to handle all of your engagement needs, but if you are a team of one, it may be difficult to know where to start. We’ve got you covered.
Here is your Pardot trail map—follow along to kickstart your engagement strategy!
Step 1: Segment Your Audience
Before you build or send anything, you need to know who is on the receiving end. You may have a general idea of who your audience is—maybe it’s students, volunteers, or potential donors—but in order to be successful with Pardot, or any marketing tool,
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