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3 Reasons Why Every Company Needs a Dedicated Salesforce Integration User

February 25, 2020 by Greg Poirier Leave a Comment

Every #AwesomeAdmin knows that utilizing their superpowers to champion productivity means finding the best tools to get the job done. For the last 14 years, the AppExchange has brought thousands of free and paid solutions to the fingertips of businesses to help them run more efficiently. In fact, in 2017 the AppExchange celebrated its 5 millionth App download! More and more businesses are taking advantage of integrating AppExchange Apps and other paid tools with their instance of Salesforce. 

So, what does all this mean for Salesforce Admins? It means that most Salesforce Admins today are managing a Salesforce ecosystem, not just a Salesforce instance.

The AppExchange thoroughly vets all vendors, so you can trust that while expanding the value your organization gets from Salesforce, you aren’t compromising the security of your instance. However, tying any external tools to your Salesforce instance presents Salesforce Admins with a new challenge:

How do

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