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3 Reasons Why Customer 360 Is a Game-Changer for Small Businesses

January 23, 2024 by Nicole Smayling Leave a Comment

Did you know that 65% of customers expect companies to adapt to their changing needs and preferences, but almost as many feel that companies are treating them as a number? As a small and medium business (SMB) leader with limited budgets and resources, you may feel pressure to keep up. 

Wondering how to know your customers better, improve productivity, and grow your business faster? Salesforce Customer 360, our portfolio of products and services, can help. 

Salesforce Customer 360 is an integrated customer relationship management (CRM) system where all of your teams from sales, marketing, service, commerce, IT and more can share information in a central location and get a 360-degree view of every customer. Built on our trusted Einstein 1 Platform, a single, comprehensive platform that unifies your data, AI, CRM, development, and security in one platform so you can find the

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