November is here — the month of autumn leaves, Thanksgiving, Black Friday, and Cyber Monday. And while some cannot wait to catch the best deals at the end of the month, many nonprofit organizations are getting ready for the counter-movement of heavy consumerism: Giving Tuesday, the Day of Giving.
The movement is growing every year around the globe, with more organizations joining in, raising awareness for their cause, and providing an opportunity for us all to give back in the season of Goodwill.
But while many nonprofits that have been participating in this movement for years and have been planning their campaigns months in advance as they are finding value in collecting extra funds for their chosen programs, others are still hesitant to take part, worrying that the extra effort and resources that goes into a Giving Tuesday campaign might distract from ongoing fundraising campaigns
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