By: Orvin T. Kimbrough, Chairman & CEO at Midwest BankCentre
Corporate purpose is often conflated with a company’s mission statement. While they’re similar in that they both offer a unifying framework by which a company operates, corporate purpose goes deeper than its more surface-level counterpart. For me and my team at Midwest BankCentre, corporate purpose sits at the core of our value space and our customer-centric strategy, and it provides clarity when it’s seemingly missing — it’s our North Star. Ultimately, corporate purpose is about tapping into and unleashing the soul power of a company.
Corporate purpose is about tapping into and unleashing the soul power of a company.
1. Corporate Purpose Must Start at the Top
When corporate purpose starts at the top of the organization, it has a way of disseminating throughout your organization and into the communities we serve. Corporate purpose helps us
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