For many nonprofits, the COVID-19 pandemic has made it mission-critical to find new ways to fundraise. The stakes are high as many organizations rely on donations to continue to serve their communities.
No strangers to thinking out of the box, nonprofits are finding innovative ways to transition from in-person to virtual fundraising. Salesforce.org nonprofit Trailblazers, War Child UK, Upaya, and SEALKIDS, share how they are leveraging creative virtual fundraising tactics to keep their missions running through this unprecedented time.
Gaming for Good
War Child UK has been unwittingly preparing for this moment for years. Two-time winners of the Institute of Fundraising’s ‘Most Innovative Fundraising Strategy’ award, they’ve raised over £700,000–or more than $850,000–over the past two years with their video gaming campaigns. These forward-thinking crusades harness the popularity of video gaming, the power of celebrity, and the creativity of live streaming. For the uninitiated, there’s a massive community
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