Supporters are stepping up their involvement with their favourite causes. According to the Salesforce.org 2020 Nonprofit Trends Report, 74% of organisations report that supporters’ desire to participate has increased over the last five years.
To take advantage of this growing commitment, organisations need to build connections that last with experiences that inspire. To deepen connections with beneficiaries, donors, clients, and partners, nonprofits first need to understand the expectations of each constituent group.
Design thinking is a great way to see things through the eyes of different constituents and create experiences that maximise the potential for engagement.
Putting people first
So what is design thinking? It’s a human-centric approach to innovation that enables organisations to harness new technologies to better meet people’s needs. It has already been used with great success by digital disruptors, such a Spotify – and your nonprofit organisation could be next.
Design thinking encourages people to
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