So you’ve decided to build an app to launch on the AppExchange. First, congratulations! You probably have just begun to read through all of the information to get the process in motion. Most partners building an AppExchange app with the goal of selling to Salesforce customers join the AppExchange Partner Program utilizing the ISVForce app distribution model. If this is you, get ready to execute a PADA with an ISVForce Addendum.
“What is this?” you ask. I get that a lot, don’t worry. I will cover some of the most frequently asked questions I receive about the PADA. As a business owner who has worked closely and successfully with Salesforce teams and other AppExchange partners for many years, I have been asked a lot of the same questions time and time again — and I want to provide you with as much helpful information as possible.
Important note: Please keep in mind Salesforce regularly
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