By: Stu Manewith, Director of Thought Leadership and Advocacy at Omatic Software
The concept of ‘data-driven’ nonprofits is still as valid as ever. The challenge that nonprofits in 2021 are facing is that while data is great and all, there is just so much of it and it all comes at you, nonstop, from so many places.
And 2020 didn’t help. According to Salesforce.org’s Nonprofit Trends Report (3rd Edition), 71% of organizations surveyed had to accelerate their move to digital programs or events last year due to the pandemic. That meant more platforms, more apps, and more disconnected locations that collect and aggregate data. It’s easy to end up with a lot of data silos, none of which provide a full picture of a supporter’s overall involvement.
When supporter information remains segregated, fundraising initiatives can be crippled. This is because fundraisers — up and down the pyramid — miss out
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