Today’s business buyers want more than just a good product or service: In fact, 80% say that the experience a company provides is as important as its products and services. This is an amazing opportunity for small and medium-sized businesses (SMBs) to win business from much larger rivals. Competing against large enterprises with seemingly boundless budgets and resources may seem daunting. But a thought-out technology strategy enables a small business to craft amazing customer experiences that enterprise businesses can’t match.
A customer management tool like a CRM is the foundation for creating small business growth strategies that set you apart. With the right CRM tools, you can develop incredibly personalized customer experiences without the big team.
Here are five ways customer management tools can help small businesses scale their impact without having to grow their teams:
1. Use automation to track campaigns
Read the full article on Salesforce.org blog.
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