Sellers live and die by their networks. You make a sale, you ask for a referral. You do favors for industry insiders so they’ll connect you to prospects. You gladhand, you schmooze, you pass out business cards like candy.
The problem is, these engagements are often transactional: You give me this, I give you that. That may land you a lead, but it doesn’t move the needle on your sales career.
That’s why you should invest in community instead. As Senior Sales Development Manager at athenahealth Sydney Stento put it, “Making genuine community connections based on value, respect, and reliability is really the secret sauce to growth in this field.” If you can do this, you’ll build relationships that last for years and pay dividends in your career.
Here’s how to get started.
Join the Salesblazer community.
Together, we’re building the largest and most successful community
Read the full article on Salesforce.org blog.
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