Building strong relationships with customers has never been more important for sellers. With 87% of business buyers now expecting sales reps to act as trusted advisors, according to State of Sales research, finding meaningful ways to connect with your customers is key.
With a focus on asking the right questions and actively listening to the answers, SPIN selling is a consultative framework that helps your reps develop deeper connections with customers and provide better solutions.
We’ll unpack the SPIN selling methodology and how to use it to drive more successful sales conversations for your organization.
What you’ll learn: What is SPIN selling? Pros and cons of SPIN selling The four SPIN questions Science behind SPIN selling How to develop your SPIN selling skills Level up your game with AI conversation insights
Sell smarter using Einstein Conversation Insights — with customer signals and next-step guidance to
Read the full article on Salesforce.org blog.
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