Salespeople who push a particular product or service before they understand the customer give the whole industry a bad reputation. Our State of Sales research shows that 87% of business buyers expect sales reps to act as trusted advisors. That’s why solution selling is such an important technique for you to master. You show your prospects you fully understand the challenges of their business and that you’re here to help solve them.
Let’s look at how this proven sales approach can help you hit — and surpass — sales targets.
What you’ll learn: What is solution selling? How does solution selling differ from product selling? Why is solution selling important? When should you use solution selling? What are the steps of solution selling? Pros and cons of solution selling Level up your game with AI conversation insights
Sell smarter using Einstein Conversation Insights — with customer signals and next-step
Read the full article on Salesforce.org blog.
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